Optimising your content for semantic search
The way Google indexes content and displays search results has changed significantly in the 16 years the search engine has been running. As a result, search engine optimisation techniques have evolved...
View ArticleHow to write successful white papers
Does your company write white papers as part of its content marketing strategy? A white paper allows you to go into more depth on a subject than a blog post, and can help position your business as a...
View ArticleFrom device switching to long-form mobile content – content marketing trends
Don’t let device switching tie you in knots This month’s Adobe Summit put a new spin on the idea of optimising content for specific platforms. Not only are we now comfortably over the tipping point...
View ArticleFrom content planning to 2017’s content marketing trends
Lack of content planning is leaving marketers in the dark The proportion of marketers with a clearly defined content strategy has declined. In 2015, 35% of marketers had a content strategy – this year...
View ArticleFrom research content and original data to Trump’s language choices: content...
Research content and original data are deadliest content marketing devices Research content and original data are the deadliest devices in the content marketing arsenal. This is according to a brand...
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